Loyalty schemes are planned to get customers to use your company instead of someone elses. Frequently, these take the form of collector schemes but not always. The following are separate from customer referral schemes, which can be continued alongside this scheme. 1) Select your objectiveWhat do you want to happen? Do you want more contracts in your quiet times? Do you want customers to spend more when they visit, or buy other products? Example: A restaurant starts opening in the mornings to sell coffees and cakes. They have a faithful stream of clients who enjoy the restaurant, who love what they do, but presently use different local cafes for morning coffees. They are certain that some customers will want to use them anyway, but have to give them a reason to visit. Objective: Encourage existing customers to try them out in the morning. It will be a success if we get 15 covers per day before 12noon. 2) Decide on your mechanic and rewardThe mechanic is how the scheme will work. The watchword here is don't set it too hard! If you have to have three MOT tests to get one free, that would take years to collect! The easier it is, the more successful it will be. Collector schemes (like the McDonalds buy 6 coffees and get one free collector cards) work well with frequently bought items. Spend .Cheap NFL Game Jerseys? X and get a reward may operate better with our restaurant example. What can you afford to reward your clients loyalty with? This will depend on your type of company. For many businesses, the temptation is is to hand out items that the client would have bought in any case. This can operate well if the profit is good, and the item is a consumable. Don't forget that you can also give away items such as promotional pens, trolley tokens or mugs. Example: The restaurant feels that while coffee is cheap to give away. It would be better to at least get an amount of revenue and so the offer may be: spend .Jerseys? 10 or more and get a voucher for a free coffee when you buy any cake before 12 noon .Cheap NFL Womens Jerseys. This is probably about as complicated as you want to go in this kind of establishment. Remember the objective is to gain existing lunch and dinner clients to visit in the morning. The reward is just a business-card with the new opening hours, a brief description of the free offer, a 'Thank you' for using us and 'the rule'. Simple, inexpensive and professional. The waitress would hand these away with the bills, and they would be collected in the mornings and they were exchanged for the reward. The rule? You should have an expiry day. Even if you don't stick rigidly to it, you should have a date .Wholesale NFL Jerseys Cheap. You can also use these to gain customer information. 3) Be measuring the response rateUsing cards will enable you to track the redemption pace and as a consequence how successful the promotion was. Remember, giving out the rewards is fantastic! The measure of effectiveness will be linked back to the goal. Did we get our 15 covers per day? So, how much will it cost to run this promotional activity? Cost of 1000, full colour, double sided business cards to use as the voucher, plus an expert graphic designer to make it look fantastic:? 160+vat. Your giveways: .NFL Jerseys Cheap? 20 worth of coffeeSo for under? 200, you can start building your reward program today!